Friday, June 11, 2010

Focus your social media strategy

I see many Social Network Media (SNM) user‘ profile and find many interesting things, which I could not even imagine. I shocked after seems all these things, Here I am trying to explain my understanding about SNM usage, I would like to give you some tips to help you avoid online overload, which help you to understand real meaning of SNM and you can get benefit out of SNM.

1.Define your goal:

First of all you need to define what outcome(S) you hope to achieve through your social media efforts. Define your goals. Then ask yourself, ‘What are the easiest and fastest ways to achieve these goals?’ Whether you own a dry cleaning company, a retail store or small accounting company, you need to be able to clearly spell out your goals, and then choose the tools that will help you most effectively achieve them.

You need to ask yourself, “What social media platforms will help my company accomplish its goals the fastest?” focus on only one or two of the sites you determine match your needs and really make them work. (You can see why you need to have a clear understanding of your company’s goals before you can begin defining your social media goals.)

2. Make your profile dynamic:

Remember, since most established and effective sites will be around for a while, you don’t have to go crazy and sign on to all of them at once. In fact, one of the biggest mistakes you can make as a business owner is to set up a profile for your company on a social media platform and then not maintain it. No one likes to frequent a store that is empty most of the time …people are influenced by what other people are doing and where other people are going, in the virtual world just as they are in the real world. If someone pops in to your network and sees a lot of activity new members joining, a new post or two written by you or other members may be some great new photos to browse the buzz of activity will hold their attention and make them want to stay awhile. But if that person visits your site and see no new activity or commentary added in the past three days, they’re outtalking there. This phenomenon has occurred with many (social media profiles) as they have evolved: the ones that are updated the most are the ones that people come back to more frequently.

3. Walk the walk:

If you are going to promote your company on social media channels, your product or service should appear to be very strong. Whether prospects or clients visit your site, your blog, your Twitter page or your facebook fan page, or see it desired on other people’s social media sites, you need to make sure they see a very professional, on-brand product. Your company’s profile need to be attractive and in sync while showing readers that you and your team know exactly what you are doing.

4. Delegate and manage:

Make sure you have designated or hired someone to maintain the profile. If you make an in-house person responsible, make sure he or she understand how to use the platform(s) and is fully engaged I the process. Another option is to hire an outside company to ensure that your profile pages are updated regularly with content and news that is interesting to the audience your are trying to attract. Try working on just one or two (three at most) social media sites at a time. Once you get these up and running and you feel you have the time to manage it, you can add more. Evaluate where people are finding you or interacting with you to determine any new social media avenues. Regardless of the tools, ensure you have chosen ones that let you to set up an online profile that’s the most effective for your company. And commit the necessary time and effort to ensure that these tools will continue to help your business.